Did you know that the international influencer marketing market size is predicted to reach 24 billion USD in 2024? These statistics highlight the importance of influencer marketing for brands and businesses. However, if you want to market your business online through influencer marketing, this blog is for you.
In this blog, you will explore what a social media influencer is, what they do, the different kinds of influencers, and where or how to find influencers to promote your brand.
So, let’s get into it!
What is an influencer?
An influencer is someone who has a dedicated social following and is capable of influencing their audience within a particular niche or industry. Influencers are people who have specialized authority, knowledge, or insight into a specific subject.
How to find a social media influencer?
Finding a suitable influencer for a brand can take effort and time. There are a lot of influencers on social media platforms to choose from, but it is better to only work with influencers whose content and personal brand align with your brand’s image and messaging.
However, here are some steps to find and connect with influencers, from good old-fashioned networking to influencer marketing platforms.
1. Use an influencer marketing platform
Influencer marketing platforms can help simplify influencer marketing campaign management. These platforms offer a range of features including search tools to help brands find the perfect influencers..
For example, Sprout’s influencer marketing tool helps in harnessing the power of social media data to drive a perfect influencer marketing campaign and creator strategies.
Use this marketing tool to create a data-driven marketing strategy that resonates with your target audience by analyzing social content, industry trends, posts, and profile data. Discover digital creators or influencers who match your brand messaging and values to collaborate seamlessly for a smooth and efficient campaign execution.
2. Social media
Social media also acts as a great tool for finding and discovering influencers. For example, if you notice a post going viral, you need to dig it a little and find out who published it and whether they have an active following. Make sure to have a look at the comment section of a viral post to see if any influencers are engaging with it.
For example, if you’re looking for LinkedIn influencers, set the filter to ‘Posts’ and search a relevant keyword, scroll through the results, and look for posts with a high engagement rate (i.e., comments, likes, views, etc.). A larger engagement is an indicator that the influencer has a large audience.
3. Hashtag searches
You can also use social media platforms’ search functions to find and look up hashtags or keywords related to your products or services. It will help connect you with influencers already creating content relevant to your niche. For example, a clothing brand looking for Instagram or TikTok influencers might check out the platform’s #fashion hashtag.
4. Competitor analysis
If you want to find influencers who are a perfect fit for your brand it’s always a good idea to look at what your competitors are doing, and whom they are reaching out to for influencer marketing.
Check out the influencers’ audience and who their audience follows to find similar content creators. Also, keep a check on who gets a lot of engagement in the form of comments and likes on your competitors’ posts, as they could be influencers.
5. Social Listening
Another useful way of finding influencers is to track social media mentions of your brand. It will lead you to influencers who already engage with your brand content. Many tools offer social media Listening features like Trends Report, which will show you the topics and hashtags trending in your mentions and the brands or people that engage with your business the most.
6. Search engines
Search engines can also be credible resources to find influencers. Try using Google search by typing “site:” followed by the website or platform name you’re searching influencers for. It will give you a list of influencers, you can sift through and connect or reach out to those whose content style matches your brand messaging.
Conclusion
In conclusion, influencer marketing has become an absolute necessity for businesses to outshine their competitors on social media platforms and target Gen Z and millennials effectively.
However, finding the right influencers and locking collaboration deals with them requires keen attention to detail. So, if you need help regarding influencer marketing Hashe Agency can help!
They have a team of social media managers who ensure to find the right influencers for your brand. So, what are you waiting for? Reach out to them for more information.