social media

How to Find Influencers for Social Media?

by with No Comment Business

Did you know that the international influencer marketing market size is predicted to reach 24 billion USD in 2024? These statistics highlight the importance of influencer marketing for brands and businesses. However, if you want to market your business online through influencer marketing, this blog is for you. 

In this blog, you will explore what a social media influencer is, what they do, the different kinds of influencers, and where or how to find influencers to promote your brand.

So, let’s get into it!

What is an influencer?

An influencer is someone who has a dedicated social following and is capable of influencing their audience within a particular niche or industry. Influencers are people who have specialized authority, knowledge, or insight into a specific subject.

How to find a social media influencer?

Finding a suitable influencer for a brand can take effort and time. There are a lot of influencers on social media platforms to choose from, but it is better to only work with influencers whose content and personal brand align with your brand’s image and messaging.

However, here are some steps to find and connect with influencers, from good old-fashioned networking to influencer marketing platforms.

1. Use an influencer marketing platform

Influencer marketing platforms can help simplify influencer marketing campaign management. These platforms offer a range of features including search tools to help brands find the perfect influencers..

For example, Sprout’s influencer marketing tool helps in harnessing the power of social media data to drive a perfect influencer marketing campaign and creator strategies. 

Use this marketing tool to create a data-driven marketing strategy that resonates with your target audience by analyzing social content, industry trends, posts, and profile data. Discover digital creators or influencers who match your brand messaging and values to collaborate seamlessly for a smooth and efficient campaign execution.

2. Social media

Social media also acts as a great tool for finding and discovering influencers. For example, if you notice a post going viral, you need to dig it a little and find out who published it and whether they have an active following. Make sure to have a look at the comment section of a viral post to see if any influencers are engaging with it.

For example, if you’re looking for LinkedIn influencers, set the filter to ‘Posts’ and search a relevant keyword, scroll through the results, and look for posts with a high engagement rate (i.e., comments, likes, views, etc.). A larger engagement is an indicator that the influencer has a large audience.

3. Hashtag searches

You can also use social media platforms’ search functions to find and look up hashtags or keywords related to your products or services. It will help connect you with influencers already creating content relevant to your niche. For example, a clothing brand looking for Instagram or TikTok influencers might check out the platform’s #fashion hashtag.

4. Competitor analysis

If you want to find influencers who are a perfect fit for your brand it’s always a good idea to look at what your competitors are doing, and whom they are reaching out to for influencer marketing.

Check out the influencers’ audience and who their audience follows to find similar content creators. Also, keep a check on who gets a lot of engagement in the form of comments and likes on your competitors’ posts, as they could be influencers.

5. Social Listening

Another useful way of finding influencers is to track social media mentions of your brand. It will lead you to influencers who already engage with your brand content. Many tools offer social media Listening features like Trends Report, which will show you the topics and hashtags trending in your mentions and the brands or people that engage with your business the most.

6. Search engines

Search engines can also be credible resources to find influencers. Try using Google search by typing “site:” followed by the website or platform name you’re searching influencers for. It will give you a list of influencers, you can sift through and connect or reach out to those whose content style matches your brand messaging.

Conclusion

In conclusion, influencer marketing has become an absolute necessity for businesses to outshine their competitors on social media platforms and target Gen Z and millennials effectively. 

However, finding the right influencers and locking collaboration deals with them requires keen attention to detail. So, if you need help regarding influencer marketing Hashe Agency can help!

They have a team of social media managers who ensure to find the right influencers for your brand. So, what are you waiting for? Reach out to them for more information.

Social media app header images 1

How to Make a Social App for iOS: A Comprehensive Guide

by with No Comment Tech

How to Make a Social App for iOS is an exciting venture that can lead to significant user engagement and business success. With the right strategy and tools, you can develop an app that connects people, fosters communities, and enhances user interactions. In this guide, I’ll walk you through the essential steps to create a successful social app for iOS. If you’re seeking professional guidance, consider partnering with a reputable company offering iOS app development services in UAE to ensure a smooth development process.

Step 1: Define Your App’s Purpose and Target Audience

Before you start developing your social app, it’s crucial to have a clear understanding of its purpose. Ask yourself, what problem is your app solving? Who will be using it? Identifying your target audience and their needs will guide your app’s design and functionality.

For example, if your app is aimed at professionals looking to network, you might focus on features that allow users to share their work experiences, connect with colleagues, and participate in industry-related discussions. On the other hand, a social app for teenagers might emphasize features like chat, photo sharing, and gaming.

Step 2: Conduct Market Research

Understanding the competitive landscape is key to making a successful social app. Research existing social apps to identify what works well and what doesn’t. Look for gaps in the market that your app can fill.

Analyzing popular apps like Facebook, Instagram, and LinkedIn can provide valuable insights into user preferences and successful features. Pay attention to user reviews, both positive and negative, to learn what users appreciate and what frustrates them. This information can help you avoid common pitfalls and create a more user-friendly app.

Step 3: Choose the Right Features

The features you include in your social app will define its functionality and user experience. Start with core features that are essential for any social app:

  • User Profiles: Allow users to create personal profiles with information such as their name, photo, bio, and interests.
  • News Feed: A dynamic feed where users can post updates, share content, and see what others are doing.
  • Messaging: Private and group messaging features are crucial for user interaction.
  • Notifications: Keep users informed about new messages, likes, comments, and other activities.
  • Search Functionality: Enable users to find friends, groups, and content easily.

As you plan your features, consider scalability. You might want to start with basic features and add more advanced ones as your user base grows.

Step 4: Design a User-Centric Interface

Design plays a significant role in the success of any app. A clean, intuitive, and visually appealing interface will keep users engaged and make navigation easy. When designing your social app for iOS, focus on simplicity and ease of use.

  • Navigation: Ensure that users can easily find what they’re looking for without getting lost in complicated menus.
  • Colors and Fonts: Choose a color scheme and font style that align with your brand and appeal to your target audience.
  • Icons and Buttons: Use familiar icons and buttons to make the app intuitive. Every element should be easy to understand at a glance.

Remember, the user experience (UX) should be seamless, ensuring that users can perform tasks with minimal effort.

Step 5: Develop and Test Your App

Now that you have a clear plan, it’s time to start developing your app. If you’re not a developer, this is where partnering with an iOS app development services in UAE company can be invaluable. Professional developers can bring your vision to life, ensuring that your app is built with the best practices in mind.

During the development process, it’s essential to perform regular testing. Testing allows you to identify and fix bugs, improve performance, and refine the user experience. Conduct both internal testing with your team and beta testing with a select group of users. This will help you gather valuable feedback and make necessary adjustments before launching your app to the public.

Step 6: Optimize for SEO and ASO

Search Engine Optimization (SEO) and App Store Optimization (ASO) are critical for your app’s discoverability. For SEO, ensure that your app’s landing page or website includes relevant keywords, such as “How to Make a Social App” and “iOS app development services in UAE”. This will help your app rank higher in search engine results.

For ASO, focus on optimizing your app’s title, description, keywords, and screenshots in the App Store. A compelling app name and description, along with high-quality visuals, can attract more downloads.

Step 7: Launch and Market Your App

Once your app is developed and tested, it’s time to launch. However, launching your app is just the beginning. A successful app requires continuous marketing and engagement strategies to attract and retain users.

Consider using social media, email marketing, and influencer partnerships to promote your app. Additionally, leveraging press releases and app review sites can generate buzz and attract early adopters.

Step 8: Monitor Performance and Gather Feedback

After your app is launched, it’s crucial to monitor its performance and user feedback. Use analytics tools to track user behavior, app crashes, and other key metrics. This data will help you understand how users interact with your app and where improvements are needed.

Encourage users to leave reviews and ratings on the App Store. Positive reviews can boost your app’s ranking, while constructive criticism provides valuable insights for future updates.

Conclusion

Creating a social app for iOS is a complex but rewarding process. By following these steps and partnering with a professional iOS app development services in UAE company, you can build an app that not only meets your users’ needs but also stands out in a competitive market. Remember to focus on user experience, continuous improvement, and effective marketing to ensure your app’s long-term success.

If you’re serious about developing a high-quality social app, investing in expert guidance and services is the key to success. By optimizing your app for both functionality and discoverability, you can create a platform that connects people and drives meaningful interactions.