Matte Vs Glossy Book Covers: Choose The Perfect Cover Finish

Book cover finish is the most under-considered and overlooked aspect. It is the finish that provides a book protection from the harsh world around it.

This is not it – but alters the entire tactile and visual experience of any book. Based on your goals, you would certainly want your work to be the best. For this to happen you need to choose the best available stock.

So, when it all boils down to printing, there are some boons and benefits to using either a glossy or a matte book cover finish.

If you are unaware of how to choose the best cover laminate that will align perfectly with your work, then sweat not! In this blog, we have outlined all that you need to know while choosing the best material for printing – glossy or matte.

So, let us begin!

Matte Finish: All You Need To Know

Matte paper is a standard-based book cover option with a thin layer of coating that aids the paper get inkjet. With each and every drop of ink that is received from the inkjet, it makes up for a professional and exceptional finish. You easily get this type of book cover finish from any reputable book cover design services UK.

Based on the ink absorption and weights, matte book cover finish can vary in price. Still, they possess the power to deliver exceptional results for any business if it is done right. Let us look into its pros and cons to understand it better, shall we?

The Pros

  1. Matte paper resists fingerprints and dries quickly. Thus, the quality remains genuine and all the potential risks of accidentally ruining and smudging all of your print are near to minimal
  2. Such a back cover finish is versatile. Because of the absence of a shiny and thick coated layer, it is compatible with laser and inkjet printers
  3. This type of book cover finish is suitable for a number of printed projects due to it being extremely affordable
  4. Printed projects on matte paper can be seamlessly written on with pencil or pen

The Cons

  1. Because of the lack of a protective layer and thick coating, printed products on matte paper might be more prone to bending and creasing
  2. Unless you use a genuine matte paper (in contrast to regular), the lifespan of your products might be impacted

Glossy Finish: All You Need To Know

Glossy book cover finishes are most common due to their top-rated prints. Even though it is not the best choice for writing, nonetheless, the paper has a shiny and thick coating to make it stick out. The outsomes on glossy book covers look ultra-expert, too. Let’s look at some of their boons and benefits.

The Pros

  1. The glossy book cover finish gives your book an ultra-smooth finish, which makes it satisfying to hold. Thus, it is more likely that people get attracted to it
  2. This type of book cover laminate is mostly the go-to option when printing pictures is involved. This is due to the fact that it looks more eye-striking as compared to its counterpart (Matte)
  3. It can add a dash of professional finishing touch to your overall

The Cons

The glossy cover gives a reflective glare. This makes your prints a bit difficult to read under different lighting

  1. A lot of book publishing companies London do not offer this type of cover finish due to it being less environmentally friendly as compared to the option discussed above.
  2. Such finishes can sometimes be a bit tricky to write on. Again, this is not at all ideal, especially for products such as planners.

Matte Vs. Glossy Book Cover Finish | Choose The Best One For Your Book

While choosing the book cover finish, we urge you to think about your intended audience and genre. Feel free to explore your local bookstores to survey similar books and see what intrigues you. No matter if you use UV coating or film lamination, every style has a different effect on the artwork and colours used on your book cover design. The finish impacts the tactile and visual experience of reading or shopping a book. Moreover, it also impacts the perceived value and quality of your book.

Which one is better for book covers; glossy or matte?

Both are great for book covers. However, it depends on which sort of book cover you are using. For example, a glossy book cover finish is ideal for eye-striking and vibrant book covers. Such a cover finish makes your work ideal for photographs and other promotional materials. Whereas, on the other hand, matte finishes excel in offering an elegant and classic visual narrative, mostly prepared for luxury catalogues and art prints.

What does a matte book cover look like?

A matte book cover is less reflective of light, thus it is non-shiny. Furthermore, it has a silky and smooth finish which feels great to touch. In comparison with the glossy book cover finish, the colours on the matte one are a bit more muted.

What are the major differences between glossy and matte lamination?

With the matte lamination, the blacks are slightly duller and a bit paler, however, the overall look of these book covers has a top-class look. This is not it, but it also has a sophisticated feel that does not grab the attention by being too “shiny”. Whereas, the gloss book cover finish provides the artwork with a lot more striking look. The blacks on this lamination are richer and the light reflects off of it.

What are the main perks of getting a matte book cover finish?

Matte finishes are perfect for hiding scratches, dirt, dust, etc., a lot more easily. This makes them a perfect choice for households that are quite busy with tasks besides frequent floor cleaning. It is also an ideal option to have especially for those who have pets and children.

Matte Vs. Glossy | Which One Is Better?

The correct answer depends on the product type that you are printing. Moreover, there is nothing that stops you from using a combination of glossy and matte paper. For instance, if you are working on a planner for your audience, you can easily use matte paper to be written on while a glossy stock for the images and covers. By merging both, your glossy images will stick out a lot more. With matte paper, the ink will dry in just a couple of seconds, so you won’t have to swear about smudging and ruining your notes or work. So, have you got the idea? We are sure that by reading the above given information you are well aware of how a glossy book cover finish differs from a matte one. Thus, now you will make the right decision for your book without a hitch. So, go on and start working on it, we are sure that you will do great.

Why is a Brand Identity Important?

A brand identity is about more than just having good visuals and tone of voice. Several aspects make having a brand identity essential:

  1. Differentiation: It sets a company apart from its competitors in the market, making it easily recognizable to consumers.
  2. Consistency: Offers a consistent experience across all customer touchpoints, reinforcing the brand’s message and values.
  3. Customer Loyalty: Builds emotional connections with customers, fostering loyalty and encouraging repeat business.
  4. Brand Equity: Enhances brand perception and value, which can lead to premium pricing and better financial returns.
  5. Communication: Acts as a quick communicator of a company’s values, quality, and reliability, helping to shape consumer perception effectively.

What are the Elements of a Brand Identity?

1. Logo Design: The Keystone of Brand Identity

The logo is often the first thing that comes to mind when thinking about brand identity. A well-designed logo should be distinctive, memorable, and reflective of the company’s ethos. It acts as the company’s first impression, crucial in establishing identity and setting the tone for all other brand visuals.

2. Color Palette: Communicating Through Colors

Colors play a pivotal role in brand identity design. The right color palette can evoke specific emotions and associations in customers, influencing how they perceive the brand. Brand identity design services carefully select colors that align with the brand’s values and target audience to enhance recognition and emotional connection.

3. Typography: More Than Just Fonts

Typography involves the choice of fonts and how they are implemented across different mediums of the brand. The typeface chosen for a brand’s identity should be legible and versatile across both digital and print formats. Effective typography enhances readability and establishes a unique style that differentiates the brand.

4. Brand Voice: Personality Through Words

Brand voice is how a brand communicates with its audience through text. Whether it’s friendly, professional, or quirky, the brand voice should consistently communicate the brand’s personality across all platforms. This element is crucial for creating a resonant and engaging narrative.

5. Imagery: Visual Storytelling

Imagery used in brand identity encompasses photographs, illustrations, icons, and other visual elements. These should be consistent in style and quality, aligning with the brand’s values and color scheme to reinforce the identity. Effective imagery can convey complex messages quickly and memorably.

6. Packaging Design: The Silent Salesman

For products, packaging design is a critical element of brand identity. It’s not just about aesthetics but also functionality and user experience. Great packaging design reinforces brand identity at the point of sale and in the consumer’s environment, enhancing brand recall and value perception.

How to Create a Great Brand Identity

Creating a brand identity is not an easy task. Creating a good brand identity is even more challenging. The purpose of a brand identity is to tell the story of the brand, its past, present, and future. Here’s a short guide on how to create a brand identity that speaks for the brand completely and makes an impact.

  1. Understand Your Audience: Research to understand your target audience’s preferences, needs, and behaviors. This insight is crucial in developing a brand that resonates well with potential customers.
  2. Define Your Brand’s Core Values and Mission: Clearly articulate what your brand stands for. These core values and mission will guide the visual and verbal elements of your brand identity.
  3. Develop a Distinct Visual Style: This includes choosing the right colors, fonts, and logo design that align with the brand’s personality and appeal to the target audience. The visual style should be distinctive and consistent across all platforms.
  4. Craft a Compelling Brand Voice: Your brand’s voice should reflect its personality and values, whether it’s professional, friendly, authoritative, or playful. This voice should be consistent in all written communications.
  5. Integrate Across All Channels: Your brand identity should be cohesive across all customer touchpoints, including your website, social media, packaging, and advertising. Consistency helps reinforce your brand identity and increase brand recognition.
  6. Iterate Based on Feedback: Launch your brand identity on a small scale initially to gather feedback. Use this feedback to refine and improve the brand identity before a full-scale rollout.

How do Brand Identity Design Services Help?

  1. Professionalism and Credibility: By creating a professional and cohesive visual representation, these services help a business project credibility and reliability to its customers and partners.
  2. Differentiation: They help a brand stand out in a competitive market by crafting a unique visual identity that differentiates it from competitors.
  3. Customer Connection: Effective brand design fosters an emotional connection with the audience, enhancing customer engagement and loyalty.
  4. Consistency Across Platforms: These services ensure consistency in the brand’s visual and communicative elements across all channels, which is vital for building trust and recognition.


A strong brand identity is essential for establishing a distinctive presence in a competitive market. It requires thoughtful consideration of various elements that go beyond mere aesthetics. By engaging with professional brand identity design services, businesses can ensure that their brand identity is not only visually appealing but also strategically aligned with their values and goals. Whether you are starting a new brand or rebranding an existing one, understanding and implementing these key elements of brand identity design can significantly impact your brand’s success.

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